The woman who lost her personal style and turned to TikTok to find it

With no intention of going viral, Amelia Crook crowdsourced a Queer Eye-style makeover from thousands of strangers, provoking tensions closer to home

Amelia Crook did not set out to have an existential crisis.

The 43-year-old was simply looking for some tips on how to update her style. She used to spend her days reading Vogue, maintaining meticulous lookbooks on Pinterest, and even took a mid-career sabbatical to intern for a milliner in New York whose clients included Debbie Harry. But now, she felt stuck in the “mum uniform”: the same Breton stripe T-shirt everyone else in her small town in regional Victoria wore at the school pick-up queue.

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