No money to burn: how Bond crowdfunder could be the way forward

A new campaign to buy No Time to Die from MGM has been started on GoFundMe. Next step: nationalise 007

If Covid kills the cinema experience for good – a hypothetical that sounds less and less far-fetched by the day – then No Time to Die will forever be held up as a key co-conspirator. Although almost every other film set for release this year has been shunted off into the middle distance, there’s something about No Time to Die’s repositionings that seems to have drawn everyone’s wrath.

First it was booted away from a spring release. And then again from an autumn release, which is when Cineworld decided to board itself up. This week it was reported that, in an act of increasingly characteristic jumpiness, No Time to Die tried to hawk itself around the streaming platforms for the tidy sum of $600m. Even that failed. At this rate it would take a miracle for anyone to see it.

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